Lionsgate Partners With AI Firm To Generate Video From Its IP

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway，backed by Google and others， to allow a new AI model customized to the studio’s proprietary portfolio of more than 20,000 film and television content.  As such, this appears to be the first time a major film studio has signed a deal directly with an AI video model provider

The new AI is designed exclusively to help Lionsgate Studios, its filmmakers, directors and other creative talent augment their work by generating cinematic video that can be further iterated using Runway’s suite of tools. It’s Runway’s first collaboration with a Hollywood studio.

Lionsgate, the studios behind series such as The Hunger Games and John Wick, will benefit by being able to use the resulting AI technology in future productions.